Genesis of E2A Consulting
India the 5th largest economy of the world with 1.4 billion population offers tremendous business opportunities to global companies. At the same time, this market is competitive & price-sensitive, it has cultural & market diversity across 29 states in India and regulatory & compliance challenges. So, entering India is not like entering one country but think it like an entire Europe in one country. The success in this market requires a trusted consultant partner who can advise on practical local strategy tailored to your business and help in its seamless implementation.
Rohit Singh, our promoter who has helped international companies unlocking value from India for over two decades noticed that there is a big gap on trusted consultants options available to small to mid size companies. Large companies have their own resources and deep pocket to spend on large consultancies who can advise them on the India market. The small to mid size companies who have great products and international growth, productivity and cost efficiency ambitions but they don't have resources and deep pocket to afford large research and consulting firms. They need a personalised support that is flexible to their needs and in-accordance to their budget and priorities.
To fill this gap, Rohit conceived this Easy2AccessConsulting platform in 2019 that brings a team of researchers, industry experts, lawyers and accountants who have a deep subject knowledge and practical market experience. This cross and blended expertise of team members from different domains ensures that there is a rounded, personalised and flexible support available to small to mid size companies, unlocking their business value from the India market.